Sisley head international cosmetic artist for North, Central and South America Sergio Medini firmly believes women should keep abreast of current trends and styles in makeup, and, then, for the most part, ignore them.
“No woman should be a slave to makeup trends,” Medini told a group of beauty specialists during a presentation of Sisley’s newest additions to its cosmetic Twist line, Phyto-Blush Twist and Phyto-Touche Soleil bronzer.
“What she should do is keep an eye on trends and tendencies, and then choose — very selectively — those that work for her and her look and assimilate them into her daily makeup routines.”
Medini, who has been helping women to find their own beauty style for more than 20 years, went on to say that it is a mistake to try to follow every new cosmetic tendency because not every look works for every woman.
“Since every woman is different, they each need to find their own style and focus on accentuating their own best features.”
But Medini also warned against becoming too set in your makeup style.
“A lot of women develop a makeup style in their early twenties and then keep it for the rest of their lives,” he said.
“That can be as big a mistake as being a slave to cosmetic fashion trends.”
Medini said that not only do accepted makeup styles evolve over the years, but so do our faces.
“The makeup you wore at 20 just isn’t going to work for you when you are 50,” he said.
Of the makeup penchants now trending, Medini said that the contoured look is the most popular.
“Contouring can help to define your features and give your face dimension,” Medini said.
“But careful. It is easy to overdo contouring and end up looking like you have streaks across your face.”
As a rule, Medini said that contouring is best left for the runway or special occasions.
“If you are going to use contouring, make sure that the contrast between your base tone and your contouring tone is not dramatic,” he said.
“And, always, blend, blend, blend. Once you have applied the two tones, use your fingers to diffuse the area where the two shades meet, or, if you want a more airbrushed effect, a soft makeup brush.”
Medini also said that the new Sisley Phyto-Touche Soleil bronzer palettes, which comes with three easily blended shades that naturally complement one another, is a sure way to get the contoured effect without looking like a Papua New Guinea Skeleton tribe member.
The Sisley makeup artist also said that, except for special occasions, it is best for all women to “keep it simple.”
“If you take care of your skin, you don’t need to cover it up too much,” he said.
“As a rule, most women can get away with four basic items in their makeup bag: a foundation base, a corrector, a lipstick and a mascara.”
And whatever makeup you do use, Medini said, it should be nourishing (as is the Sisley line), since it is going to be on your face most of the day.
He said that, for Sisley, lips are and have always been the focus of attention, and that it is important to find a shade that works for you and your particular skin shade.
“If you have bronzed or darker skin, try to avoid corals and orange tones because they will make you look jaundiced,” Medini said.
“And if you have light skin, steer clear of pale pinks and soft corals because they will make you look washed out.”
Medini said that red lipsticks are always a classic and can be used by women of practically every skin tone.
“But watch out,” he added.
“Reds are the most dangerous lip colors to wear because they accentuate imperfections — either in your application or in your personal anatomy.”
So, next time you are rambling through your favorite department store and a corporate makeup artist offers to give you a new look, let them provide you with tips and ideas of how to update your look, but don’t become a pack follower of the latest trends unless they work for you.
“Makeup and fashion should always adapt to you and your distinct style,” Medini said.
“You should never adapt to it. Fashion and cosmetics are tools to highlight your natural beauty, not disguise it.”
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