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  • It's Official: LA Times Owner Tribune Changes Name to 'Tronc'

  • Gannett, which has offered $864 million for tronc, said earlier this month that it is still pursuing a deal despite being rejected

Chicago Tribune and other newspapers are displayed at Chicago's O'Hare International Airport, Monday, April 25, 2016, in Chicago. Newspaper publisher Gannett said Monday that it wants to buy Tribune Publishing for more than $388 million, in a deal that would give the owner of USA Today control of the Los Angeles Times, the Chicago Tribune and several other newspapers. (AP Photo/Kiichiro Sato), photo: AP/Kiichiro Sato

20 of June 2016 14:45:17

NEW YORK — Don't call it Tribune anymore: The newspaper company has officially changed its name to "Tronc."The company behind the Los Angeles Times and the Chicago Tribune is shedding its name to rebrand as a high-tech journalism company as it tries to avoid being bought by USA Today owner Gannett Co."Tronc" stands for Tribune online content, the company says.The Chicago-based publisher will also get a new stock symbol.Tronc Inc. began trading on the Nasdaq stock exchange Monday under the ticker symbol "TRNC." Previously, Tribune Publishing Co. was traded on the New York Stock Exchange under the ticker symbol "TPUB."Gannett, which has offered $864 million for Tronc, said earlier this month that it is still pursuing a deal despite being rejected.

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