Navigation
Suscribe
Menu Search Facebook Twitter
Search Close
Menu ALL SECTIONS
  • Capital Coahuila
  • Capital Hidalgo
  • Capital Jalisco
  • Capital Morelos
  • Capital Oaxaca
  • Capital Puebla
  • Capital Quintana Roo
  • Capital Querétaro
  • Capital Veracruz
  • Capital México
  • Capital Michoacán
  • Capital Mujer
  • Reporte Índigo
  • Estadio Deportes
  • The News
  • Efekto
  • Diario DF
  • Capital Edo. de Méx.
  • Green TV
  • Revista Cambio
Radio Capital
Pirata FM
Capital Máxima
Capital FM
Digital
Prensa
Radio
TV
X
Newsletter
Facebook Twitter
X Welcome! Subscribe to our newsletter and receive news, data, statistical and exclusive promotions for subscribers
Business

Pepsi Says It's Pulling Widely Mocked Ad

PepsiCo Inc. had previously said the ad would "be seen globally across TV and digital" platforms

In this Wednesday, Sept. 14, 2016, file photo, model Kendall Jenner has makeup applied backstage before the Michael Kors Spring 2017 collection is modeled during Fashion Week, in New York, photo: AP/Richard Drew
3 months ago

NEW YORK — Pepsi is pulling an ad that has been widely criticized for appearing to trivialize protests for social justice causes.

“Pepsi was trying to project a global message of unity, peace and understanding,” the company said Wednesday in a news release. “Clearly we missed the mark, and we apologize.”

It said it was “removing the content and halting any further rollout.”

 


The ad shows Kendall Jenner, a member of the “Keeping Up With the Kardashians” reality TV family, stepping away from a modeling shoot to join a crowd of young protesters. The protesters cheer after Jenner hands a can of Pepsi to a police officer, who takes a sip.

PepsiCo Inc. had previously said the ad would “be seen globally across TV and digital” platforms, and had stood by the ad late Tuesday. In its statement Wednesday, PepsiCo apologized to Jenner for putting her “in this position.”

Critics say the image of Jenner handing the officer a Pepsi evoked a photo of Black Lives Matter protester Ieshia Evans approaching an officer at a demonstration in Baton Rouge last year.

CANDICE CHOI

Comments Whatsapp Twitter Facebook Share
More From The News
Sports

Red Sox Retire No. 34 for David Ortiz

11 hours ago
Business

Sears Closes Another 20 Stores

12 hours ago
World

Ivanka Trump Ordered to Testify in Dispu ...

12 hours ago
World

U.S. Would Welcome Effective Syrian Effo ...

12 hours ago
Most Popular

McConnell's Focus: Finding Votes for Sen ...

By The Associated Press
World

Cholera Suspected as Several ill at Keny ...

By The Associated Press
World

Federal Government Launches Program to P ...

By Notimex
World

At Least 40 People Killed in Bomb, Gun A ...

By The Associated Press
World

Britain, EU Clash Over Brexit Proposals ...

By The Associated Press
World