Could it mean the end of higher rideshare prices during heavy demand hours?
, Photo: Notimex/Nicolás Tavira
08 of April 2016 20:11:44
Uber Mexico is attempting to make amends after customer uproar over surge pricing during recent high pollution days. The company may be changing its policy on raising rates when user demand is high.Mexico City social media users were not happy when, in the middle of a period of dramatically heightened ozone levels, Uber Mexico surge pricing policies raised carshare rates up to 10 times higher. On high pollution days, many cars are ordered off the road, and demand was high for Uber drivers — 64 percent higher, said the company, at a time when 40 percent of its drivers were forced to stay at home due to the city's Hoy No Circula traffic restriction program, or risk being fined.Twitter was rife with complaints over rates that seemed ludicrously high. "Going by Uber on the day you can’t drive is the same as the fine," Twitter user Ileana Rodríguez posted.[caption id="attachment_12045" align="alignleft" width="300"] With 40 percent of cars ordered off the road during Hoy No Circula traffic restriction days, Uber saw huge surges in customer demand. Photo: Notimex/Nicolás Tavira[/caption]Users complained that they relied on the rideshare service more when their cars were ordered to stay in the garage by the city's Hoy No Circula traffic restriction program, which uses a system of colored stickers on license plates to determine which drivers have to stay off the road and when.The company concurred that it had made an error. "We're in this together," started the press release that also included details on upcoming user refunds.According to Uber's press release, those who booked Uber trips during the Hoy No Circula traffic restriction program days at a rate higher than 4.9 times normal prices will be elegible for a complete refund of their trip. People who took cars at rates over 3.5X more than normal prices will get two free future trips (up to 150 pesos per trip).Clues that the Hoy No Circula scandal may have affected the company's policies on pricing during environmental works came from Mexico City mayor Miguel Ángel Mancera's Twitter account. ".@GobCDMX and @Uber_MEX agree to eliminate surge pricing. It will refund the money to those affected during Hoy No Circula #mm"