Mexican cell phone users will soon have another flexible option for their service plan: Weex, the Telefónica subsidiary that will use the company’s network to provide packages that vary in data amount and plan duration.
Weex is packaged to appeal to young consumers, and is banking on the fact that younger generations want more customization options in their technology products. Notimex reported that an official communication from Teléfonica Móvil and Weex said “Our service is based on giving the power of decision to new generations, in particular pre-pay users, offering an option that can be configured and adapted to their life under the principles of: personalization, control and transparency.”
The service will offer the option to users to pay for a predetermined period of unlimited data coverage, from one hour to five days to 30 days. The customization option, the company says, will result in lower rates of service for pre-pay customers.
Weex would like you to think of it as a cool cell phone company.
Users will be able to re-up their plan in OXXOs, 7-Elevens, Circle Ks, about 4,000 points of service nationally.
Weex will also be offering an “emergency saldo” feature in which the company will lend you 100 pesos ($5.45) in case you run out of balance at an inopportune time. The money will then be deducted the next time you re-up your plan.
Telefónica is present in 21 countries — including in Europe and Latin America — and has more than 329 million clients.
TWITTER EXPANDS TEXT COUNT
Some Twitter users have long complained that the network’s strict 140-character post limit made more sense when people texted in their tweets, but that in an age where most people use the app via smart phones, it is less sensical.
Many circumnavigate the restriction by posting images that are text blocks.
But the company appears to be making a move to address their concerns, according to Forbes. Users still won’t be able to post more than 140 characters, but images and links won’t count towards that total, according to a source that asked that Forbes not name them because the policy decision hasn’t been made public yet.
With additional reporting by Notimex