Plans include incorporating a wealth of music and pop culture into a multimillion-dollar renovation of Heritage Guitar's nearly century-old factory
Guitars hang on display at the Kalamazoo Valley Museum in downtown Kalamazoo, Michigan, photo: Wikimedia
11 of September 2017 19:58:21
KALAMAZOO – A guitar factory in Kalamazoo is teaming up with Rolling Stone in an effort to turn the historic site into a national music destination.Heritage Guitar owners announced their partnership with New York-based Rolling Stone LLC and Kalamazoo developer PlazaCorp this weekend."We are excited to share that we are working closely with Rolling Stone, the most iconic name in pop culture for 50 years, and have a partnership agreement in place to develop a premium lifestyle offering at 225 Parson," said Jeff Nicholson, president of PlazaCorp. "They share our passion for the location's history and significance, and we are currently in an exploration phase to find operators for these opportunities."Plans include incorporating a wealth of music and pop culture into a multimillion-dollar renovation of Heritage's nearly century-old factory that'll feature a live entertainment venue, instrument store, museum, recording studio, restaurant and rooftop bar.