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The News – Capital Media
  • Heineken pulls light beer commercial after racism complaints

  • Heineken has removed a commercial for its light beer after some complaints that it was racist. The ad featured a bartender sliding a bottle of Heineken light past black people to a light-skinned woman. The tag line: Sometimes lighter is better. In a statement, Heineken says while the ad was referencing Heineken Light, "we missed the mark."

, FILE- In this Dec. 9, 2008, file photo, visitors watch Heineken commercials on large screens at the Heineken Experience, Amsterdam. Heineken has removed a commercial for its light beer after some complaints that it was racist. Hip-hop star Chance the Rapper on Sunday, March 25, 2018, tweeted the commercial was "terribly racist." In a statement, Heineken says while the ad was referencing Heineken Light, "we missed the mark." (AP Photo/Peter Dejong, File)

27 of March 2018 16:45:50

WHITE PLAINS, N.Y. (AP) — Heineken has removed a commercial for its light beer after some complaints that it was racist.

The ad featured a bartender sliding a bottle of Heineken light. The bottle passes several black people before it arrives to a lighter-skinned woman. The tag line: Sometimes lighter is better.

Hip-hop star Chance the Rapper on Sunday tweeted the commercial was "terribly racist." He said he thought some companies were purposely "putting out noticeably racist ads so they can get more views."

In a statement, Heineken says while the ad was referencing Heineken Light, "we missed the mark."

Heineken drew praise last year for its "Open Your World" commercials, which featured people of different backgrounds discussing their viewpoints.


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