Navigation
Suscribe
Menu Search Facebook Twitter
Search Close
Menu ALL SECTIONS
  • Capital Coahuila
  • Capital Hidalgo
  • Capital Jalisco
  • Capital Morelos
  • Capital Oaxaca
  • Capital Puebla
  • Capital Quintana Roo
  • Capital Querétaro
  • Capital Veracruz
  • Capital México
  • Capital Michoacán
  • Capital Mujer
  • Reporte Índigo
  • Estadio Deportes
  • The News
  • Efekto
  • Diario DF
  • Capital Edo. de Méx.
  • Green TV
  • Revista Cambio
Radio Capital
Pirata FM
Capital Máxima
Capital FM
Digital
Prensa
Radio
TV
X
Newsletter
Facebook Twitter
X Welcome! Subscribe to our newsletter and receive news, data, statistical and exclusive promotions for subscribers
Business

Facebook launches "Reactions" worldwide

Users can now express whole range of emotions on new posts

Facebook's Managing Director Northern, Central and Eastern Europe Ott poses for the photographer with a virtual reality headset at the new Facebook Innovation Hub during a preview media tour in Berlin
By The News Whatsapp Twitter Facebook Share
2 years ago

BY YASMEEN ABUTALEB
AND ARATHY S NAIR
Reuters

WASHINGTON — Facebook users around the globe can now do more than “like” a post. They can love it, laugh at it or feel angered by it.

The social network rolled out “Reactions” — an extension of the “Like” button — worldwide Wednesday, to allow users to express sadness, wow, anger, love and laughter.

In a video accompanying a blog post, the five new buttons appear as animated emoticons that pop up when the “Like” button is held down on mobile devices. The buttons appear on desktops when users hover over the “Like” button.

Facebook launched a pilot of “Reactions” – which allowed users to select from seven emotions including “Angry”, “Sad”, “Wow” and “Like” — in Ireland and Spain in October.

“People wanted to express empathy and make it comfortable to share a wider range of emotions,” Zuckerberg wrote on his Facebook page.

Facebook Chief Executive Mark Zuckerberg said in September the company was thinking of adding a “dislike” button, which spearheaded a debate over whether it would increase cyber bullying and negativity on the site. In October, the company said it would expand its signature “Like” button with various reactions.

The slow test and rollout of the expanded button — which Zuckerberg has said is the company’s biggest design change to date — is a marked change from Zuckerberg’s famous mantra, “move fast and break things.”

The company said it will also use “Reactions” to track user behavior and for ad delivery.

“We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content,” Facebook said in a separate blog post.

The feature received mixed reviews from users on social networking sites.
Many complained that they could not see the new emoticons, while some were unhappy that Facebook did not launch a “dislike” button.

Marina Cupo wrote on Facebook: “I would rather have had a DISLIKE button and then attach an emotion instead if I want!”

Users have often responded negatively to similar changes on other sites. Twitter, for example, replaced its star-shaped “favorite” icon with a heart-shaped icon called “like” in November. Users initially scorned the change, but Twitter later said it increased activity on the site.

Comments Whatsapp Twitter Facebook Share
More From The News
Latest News

Democrat Jones wins stunning red-state A ...

4 days ago
Business

Asian stocks mixed ahead of Fed rate ann ...

4 days ago
Entertainment

NFL Network suspends analysts over sexua ...

4 days ago
Business

Minnesota announces restrictions on usin ...

4 days ago
Most Popular

Patricia Espinosa Opens Mexico Conferenc ...

By The Associated Press
Business

French PM says Disputed Labour Bill Open ...

By The Associated Press
Business

White House Steps Up Aid for Financially ...

By The Associated Press
Business

Inflation-hit Venezuela to Print Bigger ...

By The Associated Press
Business

Skype Co-founder Launches Ultra-Private ...

By Reuters
Business