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Business

Adidas Sorry for Email Saying 'You Survived' Boston Marathon

On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing

In this Monday, April 17, 2017, file photo, runners head to the finish line in the 121st Boston Marathon in Boston, photo: AP/Elise Amendola
5 months ago

BOSTON – Adidas has apologized for sending out a marketing email praising customers it said “survived” this year’s Boston Marathon.

The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!”


On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.


The sports apparel company quickly apologized, saying it was “incredibly sorry” for the “insensitive” subject line about Monday’s race.

At least two survivors of the 2013 bombing participated in this year’s race.

Adidas says the marathon is “one of the most inspirational sporting events in the world.”

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